Favorite Projects
Favorite Projects
Album Cover
2025
Bound By The Feeling
This album captures the weight of love and emotional confinement. The butterfly, a symbol of transformation, is bound by delicate strings representing the invisible hold of overwhelming feelings. It speaks to the inner tension between vulnerability and growth, and the quiet strength it takes to rise beyond what once restrained you. The project was done using Procreate, and multiple versions were created for singles.
Digital Design
Website Rebrand - Led and executed the entire website redesign independently, transforming a dated layout into a clean, modern experience. The use of red, white, and blue conveys simplicity and boldness, helping the brand stand out from industry competitors.
E-Blast Campaigns - Developed and distributed weekly e-blasts to drive sales by promoting seasonal items and strategically highlighting featured products to increase customer engagement and purchasing focus.
Art Collaborations - Designed marketing materials for upcoming art shows featuring my miniature paintings, in collaboration with local artists and shops. Highlighted event offerings and promoted collective work to drive interest and attendance.
Social Media Management - Managed and created social media content, including posts and reels aimed at driving sales and engagement. Produced lighthearted, relatable videos to reflect the brand’s down to earth personality and foster a warm, approachable atmosphere in customer interactions.
Logo Design
Galaxy, More Than Balloons - Company rebrand logo design featuring a sleek, minimalist design in bold red and black, the new logo reflects the simplicity, clarity, and purpose that define the Galaxy brand.
USA Group - A group led by a select group of industry CEOs, with the goal of creating a bold, clear logo that conveys professionalism and leadership.
UpcyCLE Collective - An exhibition that examined our relationship with waste, aesthetic expectations, and the culture of convenience. The logo represents the positive impact with upcycling using an arrow and leaves to show sustainability and growth.
Tarboosh - A fictional restaurant serving Levantine cuisine. The red hat (Tarboosh), a cultural symbol of the Levant, is incorporated into the logo to reflect authenticity and cultural pride.
Print Design
Album Cover Design - A love-themed album visually symbolized by a butterfly bound with strings, representing emotional confinement and the struggle between vulnerability and growth. Created in Procreate, with multiple cover variations designed for singles.
Catalog Cavers - For five consecutive years, I designed the annual catalog covers for Galaxy Balloons, each one telling a fresh visual story while staying true to the brand’s identity. Every cover was an opportunity to experiment with color, composition, and seasonal themes, creating a distinct first impression
Company Flyers - Designed a wide range of promotional flyers covering product lines such as sports, toys, beach balls, drinkware, ornaments, premium gifts, ensuring that each flyer adhered to brand guidelines and maintained a cohesive look.
Posters - Designed numerous posters to visually promote the company’s products, supporting both employees and distributors in showcasing what we offer. These posters serve as effective advertising tools, helping customers quickly understand and engage with our product range.
Brochures – Created product brochures highlighting our balloon line and bestsellers, designed to clearly present product details and visuals in an engaging, easy to browse format. These brochures help distributors and customers quickly discover top products and make informed purchasing decisions.
Annual Catalogs - For five years, I have managed the creation of yearly 64+ page catalogs, handling product photography, updating pricing and product information, and designing new but unified layouts. My work ensures each catalog remains current, visually appealing, and informative
Photography
A view from my early work of this historic architecture, where detailed gold artwork and carved columns come together in a balanced design.
A modern bamboo serving board reimagined as an interactive puzzle. This composition highlights the board’s versatility captured over a dark background to show contrast. Later, added the cuts and fruits through photoshop
This photo installation from 2017 presents a visual narrative on the quiet yet pervasive impact of secondhand smoke. In this series of black and white prints, I used my brother as the subject to show the contrast between childhood innocence and the effect that second hand smoke does; inviting viewers to consider what lingers beyond the frame.
Tall trees in autumn bloom reflect perfectly on a still lake, capturing the calm and richness of the season. The soft light and crisp colors highlight nature’s quiet transition into fall.
A quiet moment captured before the ceremony. The bride is holding a bouquet of pink roses. Subtle details like henna, jewelry, and soft fabric capture the elegance and emotion of the day.
This image captures the interplay of height, structure, and human presence in a natural setting. The overhead perspective invites viewers to reflect on scale, movement, and observation within shared public spaces.